News

Return of the Show 'n Shine

Chromag Show & Shine v15 returns June 30th! After a 2 year unscheduled break, the Chromag Bikes Toonie Race and Show & Shine Après Cele...

'Better Late' ft. Brandon Semenuk

Always, “Better Late”, as never isn’t an option. An ensemble of moments in time with the creative people who built memories that define resilience...

World's First: Our Very Own High Pivot

Article reproduced here courtesy of PinkBike. Chromag, the Whistler based bike brand most known for their steel hardtails, has made a foray into th...

Reece Wallace: Glory Daze

The 90s and early 2000s were the glory days of freeride. Skinnies, ladder bridges, and teeter totters paved the way for riders like Reece Wallace t...

Brandon Semenuk: Making REALM

If you thought REALM was impressive, then this little behind the scenes will really give you some insight into how much work goes into these projec...

Tire Recycling - Tire Stewardship BC

Where do your tires go once you've schralped them to pieces? A question not many riders know the answer to, and in fairness it greatly depends on h...

Brandon Semenuk: REALM

Watch the latest bicycle sorcery from Brandon. Huge thanks to @revel_co @redbullbike and @tobycowley. Take a look behind the scenes here.

A Pre/Post Work Ride

The other day, Greg (who's buttocks you might recognise from this video) suggested we ride to the top of Lord of the Squirrels, have an awful night...

The Minor Threat

We design stuff that we want to use. That's how every Chromag product has come into existence, and as some of us are parents, the Minor Threat is n...

Kamloops One Shot with Reece Wallace

"This was a fun shoot, but surprisingly difficult. After waiting around a few days for the wind, Calvin put the drone in the air and we went to wor...

Introducing Chromag Pants and Apparel for 2021

We are always looking to expand our apparel line to include things that we want to wear and ride in. Here's a little dive into the new gear we are ...

Reece Wallace: Search and Rescue

"Like many action sports, there's a certain level of risk with mountain biking. But most of us don’t have a consequences and contingency plan as pa...