News

Brandon Semenuk - REALM

Watch the latest bicycle sorcery from Brandon. Huge thanks to @revel_co @redbullbike and @tobycowley.

A Pre/Post Work Ride

The other day, Greg (who's buttocks you might recognise from this video) suggested we ride to the top of Lord of the Squirrels, have an awful night...

The Minor Threat

We design stuff that we want to use. That's how every Chromag product has come into existence, and as some of us are parents, the Minor Threat is n...

Kamloops One Shot with Reece Wallace

"This was a fun shoot, but surprisingly difficult. After waiting around a few days for the wind, Calvin put the drone in the air and we went to wor...

Introducing Chromag Pants and Apparel for 2021

We are always looking to expand our apparel line to include things that we want to wear and ride in. Here's a little dive into the new gear we are ...

Reece Wallace: Search and Rescue

"Like many action sports, there's a certain level of risk with mountain biking. But most of us don’t have a consequences and contingency plan as pa...

Brandon Semenuk: Real MTB

Brandon Semenuk and filmer/editor Rupert Walker storm into first place on the inaugural X-Games Real MTB. Photos kindly reproduced by Ian Collins.

REAWAKEN: Marcel Hunt

One of the nicest and most stylish guys in the business goes to town in his latest edit, REAWAKEN. We'll shut up and let you watch, turn it up! Fil...

State of the Union

We realise most of you are aware of the current challenges the bicycle industry is facing, but we thought we'd lay it all out to help you better un...

Sean Turns 50!

Happy 50th Sean! It’s been said, on more than one occasion, that the people of Chromag are a fairly quirky and somewhat eccentric. A reputation th...

Dylan Korba: How We Got Here

Riding and Words: Dylan Korba // Photography: Matt Bruhns // Film & Edit: Radek DrozdowiczSometimes when you’re out tilling the field, you sow ...

Our COVID-19 Response

With the current spread of COVID-19 across Canada and the world, our community’s health and well-being is our main priority. As the situation evolv...

Kurt Sorge Bike Check & Winter Edit

Check in with Kurt as he walks you through his latest build. He also manages to squeeze in one last session even with snow on the ground in Nelson ...